01 / About

A cultural perspective. A digital instinct.

Portrait of Aaron Isaiah Liu

AARON ISAIAH LIU

Close to the work.
Connected to the audience.

I’m a marketing consultant and digital strategist working with artists, cultural organizations, entertainment companies, and creative brands.

My practice spans social media strategy, digital marketing, creative direction, and websites. I’m interested in how these parts fit together: the story an organization tells, the platforms it uses, and the audience it builds over time.

As the founder of Classic Divinity, I’ve built a classical music media platform with more than one million followers across Instagram and TikTok. That experience keeps my consulting grounded in the everyday work of publishing, promoting, and understanding an audience.

I also serve as Director of Media and Communications for Hudson Zhang Studio, working across its digital presence and its positioning around art and golf culture.

My background in the arts informs the way I work. The thinking travels further—to any creative business with a distinct point of view and something worth sharing.

Selected relationships

A WORKING PRINCIPLE

Understand the work.
Find its language.
Bring people closer.

A conversation is a good place to start.

Let’s make
something matter.